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Crafting Rings That Tell Your Story

Every Michael Isaac ring is crafted with deep care and precision. Designed to be celebrated, worn, and cherished for a lifetime.

Michael Isaac york

I’m Michael,

A gemologist, designer and founder of Michael Isaac, a fine jewellery brand based in York specialising exclusively in one-of-a-kind engagement and wedding rings.

From my boutique nestled beneath the iconic York Minster, I work closely with each client to design or help them to select a ring from my curated collection, as unique and meaningful as their love story.

From guiding more than 1,000 couples to their perfect ring, to designing one-of-a-kind pieces for world-class athletes, chart-topping musicians, and A-list clients — my work has always been about meaning, not mass production.

But my journey began long before any of that.

(MY JOURNEY)

A Family Tradition

Growing up in my family’s Yorkshire jewellery business, I was captivated by the beauty of fine jewellery and precious stones. I always knew this was the path I wanted to follow — but I wanted to learn from the very best.

I spent more than a decade immersed in fine jewellery — from diamond sourcing to design, working alongside some of Bond Street’s most respected master craftsmen. Over time, I became obsessed with the smallest details of the craft — the subtleties of proportion, polish, and precision that transform a beautiful design into a true masterpiece.

That curiosity led me to train as a gemologist at the world-renowned Gemological Institute of America, where I developed a deep understanding of diamonds and their unique characteristics.

But as my experience grew, so did my perspective.

(ENGAGEMENT SHOPPING REINVENTED )

TWO PROBLEMS SOLVED

I started to noticed two major problems in the world of engagement rings.

1. A lack of individuality

Rings found in most jewellers are often catalogue designs — anyone can have them, and there’s nothing truly special or unique about them.

2. A high price tag doesn’t always mean high quality

Many high street jewellers add huge markups, charging far more for branding and sales commissions than for true craftsmanship.

I wanted to change this — so I set out to create a better way.

The first step was building a state-of-the-art workshop and a private design studio in York, where every idea could move seamlessly from concept to creation. With one of my former Bond Street master craftsmen on board, I set out to combine innovation with traditional British craftsmanship at the highest level.

I soon discovered that by crafting each ring in-house, meeting clients through private one-to-one design appointments, and collaborating directly with diamond cutters, I could remove every unnecessary layer between the client and the craft — guaranteeing exceptional quality, lasting value, and a ring as unique as the story behind it.

And from that vision, the Michael Isaac brand was born.

(TRADITONAL WAY VS MY WAY)

RING SHOPPING REINVENTED

No middlemen. No stuffy shops. No sales pressure. Just a seamless, personal journey guided by expertise — ending with a one-of-a-kind ring crafted to last for generations.

Traditional Way
Personal Service
Multiple Sales Staff
Expertise
Sales Reps, Not Experts
Atmosphere
Stuffy & Sales-Driven
Exclusivity
Mass-Produced
Craftsmanship
Factory-Made (Often Far East)
Middlemen
Layers of Markups
Sales Process
Commission-Driven Sales
Price
Inflated Retail Markups
Aftercare
Standard Warranty, Extra Fees
Result
Generic, Off-the-Shelf Design
Returns
Strict, Complicated, Limited
My way
Personal Service
One-on-one
Expertise
Work with a Gemologist and Designer
Atmosphere
Relaxed and Personal
Exclusivity
One of a kind
Craftsmanship
Handcrafted in Yorkshire
Middlemen
None — Direct to You
Sales Process
No Commission, No Pressure
Price
Transparent & Fair
Aftercare
Lifetime Guarantee
Result
Unique Ring, Made for You
Returns
100% Risk-Free. Love it or Refund

(YORKSHIRE CRAFTMASNHIP)

FROM YORK TO THE WORLD

Britain has a long history of crafting beautiful jewellery, with a reputation for world-class quality that remains a cornerstone of British craftsmanship. I am proud to continue that legacy, right here in York.

I hope you’ll take as much pride in wearing your ring as I’ve felt being part of its creation.

Michael Isaac

Engagement ring platinum solitaire

(MY MISSION)

What i stand for

At Michael Isaac, I help clients celebrate life’s most meaningful moments with jewellery that reflects their individuality. Every piece is guided by four core values:

Craftsmanship

Each creation is meticulously handcrafted in my workshop to ensure exceptional quality that lasts a lifetime.

Transparency

From pricing to the process, I prioritise clear communication and honest relationships with my clients.

Ethical Sourcing

I’ve cultivated trusted relationships with global suppliers to guarantee that every diamond and material is responsibly sourced.

Innovation

Investing in innovation and technology has enabled us to craft better rings, reducing traditional costs without compromising on quality.