Give your old jewellery a new lease of life
Don’t let your unworn or inherited jewellery sit in a box. Let’s turn it into something you’ll love and wear every day.
( DESIGN SERVICE)
MY RE-INVENT SERVICE
I'm Michael,
A gemologist and designer based in York, North Yorkshire. For over 15 years, I’ve created exceptional engagement rings for those who demand perfection.
As a head diamond buyer for top UK jewellers, I developed an expert eye for sourcing the finest stones at the best prices. I’ve trained with the GIA, designed for over 1,000 clients, and created jewellery for A-list celebrities.
Through these years, I’ve established a state-of-the-art workshop in York and mastered the art of crafting one-of-a-kind engagement rings — not just exceptional but a new standard of quality and meaning.
Let me show you how I can craft a ring you’ll be truly proud to propose with.
(RE-INVENT JEWELLERY DESING)
Step 1: Discovery
We start with a relaxed, no-pressure chat about your story and vision for the perfect ring. This is your chance to ask anything, explore ideas, and see if we’re the right fit. No sales pitch. Just expert guidance to help you make the best decision.
Step 2: Design & Selection
Once we have a clear vision, I help you choose the perfect diamond or gemstone and design a one-of-a-kind ring. With precision 3D design, you’ll see every detail before it’s made — and I’ll print a to-scale wax model so you can hold it before the final piece is crafted.
Step 3: Crafting
Once the design is finalised, your ring is handcrafted in my York workshop using the finest materials. Every detail is meticulously shaped, polished, and perfected — no mass production, no shortcuts. Just precision, care, and true British craftsmanship.
(MY DIFFERENCE)
Over 1,000 bespoke pieces crafted, including designs for A-list clients
Each piece is handcrafted in my York workshop with meticulous care and precision
By cutting out middlemen, I deliver exceptional value without compromising on quality
Every mined or lab diamond and material is responsibly sourced from trusted suppliers
I guide you every step of the way, ensuring a stress-free and meaningful experience
If you're not completely satisfied, we'll offer a full refund. No questions asked.
We stand by the quality of our work. Your piece is covered with a lifetime guarantee and built to last.
(REVIEWS)
I wanted to work with someone that cared about detail as much as I do. And as a result — a stunning engagement ring that my fiancé adores!
General Manager at The Grand Hotel, York
Michael helped me understand all the different factors that go into buying a bespoke engagement ring and walked me through every step of the process.
Guitarist Massive Attack, Bristol
The process was easy and the delivery was on time. I would highly recommend Michael for anyone looking for a custom, high quality engagement ring.
Harrogate
Absolutely perfect! My girlfriend was blown away by the ring, and the entire process was seamless. The craftsmanship is incredible!
York
From start to finish, the experience was amazing. Designing the ring together made it even more special. It’s truly one of a kind!
Harrogate
I wanted something unique, and that’s exactly what I got. The attention to detail and personal service made all the difference!
York
Our wedding bands are everything we hoped for—timeless, personal, and perfectly crafted. Couldn’t be happier!
Wetherby
(FAQs)
No problem! We’ll start with a relaxed consultation where I’ll guide you through ideas, styles, and materials to create something that feels just right.
Forget outdated “three-month salary” rules—the right budget is what feels comfortable for you. Instead of overpaying for mass-produced rings, we help you maximize your budget by cutting out middlemen and working directly with diamond cutters. That means you get a bigger, higher-quality diamond for your money.
Want expert guidance? Book a Consultation and let’s find the perfect ring within your budget.
Traditional jewellers stack multiple markups, from wholesalers to high-street rents and commission-based salespeople, driving up prices. I cut out the middlemen, sourcing diamonds at trade prices and crafting each ring in-house in my York workshop. The result? A bespoke, handcrafted ring with superior craftsmanship—at a better price.
Example: A £10,000 ring at a luxury retailer could cost £6,500 here, with a higher-quality diamond and a fully bespoke design. Same luxury. No unnecessary markups.
Once your design is finalized, crafting takes 3 weeks from start to finish. Throughout the process, you’ll receive regular updates from our workshop, including photos and videos of your ring coming to life.
Yes! We offer both mined and lab-grown diamonds. By working directly with diamond cutters and lab growers, we cut out costly middlemen—giving you a bigger, higher-quality diamond for your budget.
Choosing the perfect diamond doesn’t have to be overwhelming—we make it simple and tailored to you. Whether mined or lab-grown, the best diamond is the one that fits your budget, style, and values.
We guide you through cut, clarity, carat, and color to maximize brilliance and value. Plus, by working directly with diamond cutters, we ensure you get a bigger, higher-quality diamond for your money—without the inflated retail markups.
Want expert help finding the perfect diamond? Book a Consultation and we’ll walk you through every step.
No problem! Most people don’t. If you want, I’ll send you a ring sizer free of charge to help you get the best estimate—and your first resize is free, so there’s zero risk.
Want to get started? Book a Consultation today.
Yes! Your first resizing is free to ensure a perfect fit.
In the unlikely event that you or your partner aren’t completely satisfied with the final ring, you have two options: a full refund or a redesign until it’s something they truly love.
Yes! We offer flexible payment options to make your perfect ring more accessible. Whether you prefer to pay in installments or need a custom plan, we’ll work with you to find the best solution.
Want to explore your options? Book a Consultation and let’s make it easy for you.
We believe in a zero-pressure, risk-free process.
And if you’re not 100% delighted with the final ring, we offer a full refund.
Want to get started? Book a Consultation—it’s completely free.
Yes! I design and craft bespoke wedding rings to perfectly complement your engagement ring or match your unique style. Plus, you’ll receive 20% OFF your wedding rings when you purchase an engagement ring with me.